The company promotional item is dead—and reborn as the corporate swag.
In the past, your promotional items may have been the typical T-shirts or keychains. If you were targeting businesses for your branded products, you may have reached for the stars and gave away items that are more luxurious for C-suite executives.
Swag, the hip version of corporate branding, is revitalizing the promotional industry, giving way to some of the coolest branded products that market any business. Today, you’ve got options on super cool hoodies, high-capacity thumb drives in all shapes and sizes, and water bottles that turn into a statement for the socially aware.
Of course, not all hot brand merch can give your business the right kind of branding exposure it needs. You’ll still need a plan to make sure you don’t waste any effort, and more importantly, money.
Strategized Gift Giving
There are certain kinds of swag for certain people. But It’d be wise to follow a singular principle: functionality; your promotional item has to be useful to create the desired effects.
If your branded giveaways are essential in everyday life, your recipients are more likely to remember your brand. If they keep using it, they may take it with them wherever they go. This means that your swag can “go places” where other potential customers can see them. With the right items and distribution, your business could achieve better returns.
Consider that promotional products have a higher ROI than other forms of advertising. Learn more about the benefits of swag here.
What Employees and Event Attendees Love to Get
Your company’s promotional items can also build loyalty in the organization. Employee swag is one of the most effective ways of making your staff feel important and valued. Keep in mind that happy employees help you outperform your competitors by 20%.
So it only makes good business sense to make them feel welcome with premium corporate swag. It’s a good approach to retaining new employees.
David Gilboa of Warby Parker, a billion-dollar prescription eyeglass company, said that there’s more thoughtfulness to the process of welcoming new hires. They now give a packet full of things that mean a lot to the company: a copy of Jack Kerouac’s “Dharma Bums,” an army supply notebook, a pair of glasses for the employee, and gifts that the employee can give.
If you need a good place to start, these are good gifts for today’s employees:
- High-quality umbrellas
- Gym bags
- Action cameras
- Power banks
- Fitness trackers
- Travel safes
These items could go for hundreds of dollars, but you’ll get more revenue and loyalty in return. In addition, there are low-cost alternatives that are still useful and valuable enough to express your company’s gratitude.
For conference attendees, there should be a balance in usefulness, value, and relevance. You want what’s cool now, but you want to gauge your audience. Give them the items that they can use. Fidget spinners are trendy, but you want to choose the crowd where this item will be a hit.
Keep in mind that brand alignment is critical when choosing conference swag. Perception is important, so make sure that what you give delights their recipients.
These items are a hit in conferences, so they can give you a good idea of swag for events:
- Reusable water bottles
- Product samples
Also, think outside the box when it comes to conference giveaways. You can go for branded yoga pants. Air fresheners are also a curious choice, as well as pillowcases and ornaments. The trick is for people to remember your brand.
The best swag lasts longer than your new employee’s first day at work and functions well beyond conferences. So if you go the extra mile to procure gifts for your staff and booth visitors, they’re sure to appreciate it more than typical promo items.